Once dismissed as the world’s best cat video site, today YouTube is a major media player with the reach and engagement once reserved for television’s biggest events. Since 2012, the site has posted a 10-fold increase in viewership — generating 1 billion hours of videos watched a day, with 400 hours of video upload every 24 hours.
Couple this with the recently announced YouTube TV and the video service is poised to reshape how and why US consumers interact with video and brand messages. At StatsDigital, we’re bullish on video and excited by these developments. Plus, we still love cat videos.
Read the reports here (subscription may be necessary):