Your website is one of your best business tools. It is necessary to build up your online presence and to generate high-quality leads. Unfortunately, during the creation process, there are many mistakes you may make that can affect your website’s success. Let’s take a look at four common mistakes that you definitely want to avoid when creating your company’s website.
1. You Don’t Worry About SEO
Search engine optimization is vital for any San Diego company. This is how other companies and potential clients find your services and products. By implementing the right SEO practices into your website design and content, you will rank higher on the search engine rankings. This is important as most individuals will only click on the first five results that appear on the search engine pages.
As you consider how to improve your website’s SEO, there are several factors to consider. These include:
- Incorporating keywords
- Creating and publishing quality content
- Link Building
- Image Optimization
- User-friendly Design
2. Your Contact Information is Difficult to Find
You want all your readers to contact you with questions or to schedule a consultation. There should never be any hesitation or searching around on the website for this information. The longer an individual must search, the less likely they are to purchase your services. Ideally, you should keep a telephone number and email address displayed at the top of every page, particularly the homepage. Also, ensure there is full contact page that is simple to find.
3. You Rarely Use Visuals
The images you display on your website are just as important to your content. You want to create a website that is visually appealing and instantly captures the attention of your readers. This is simple to do with the use of images. You can include a variety of photographs, infographics, videos, etc. to achieve this effect. Additionally, these tools can distribute an ample amount of information without the need to read through hundreds of even thousands of words. Be creative and have fun with your visuals and your readers will as well.
4. Your Headlines are Boring
You must create copy that captures the attention of your readers and makes them want to learn more about your company and products. While visuals can do a lot of this work for you, you should also have captivating and attention-grabbing headlines that pull in readers as well. This is particularly important if you have a company blog and promote a lot of your content on social media.
It is possible to have a successful website. If you have struggle with this resource, work with professionals to help you develop a site that will stand above the competition.