If you want to capture the attention of potential clients and customers, you need to build up your online presence. The average American spends more than 24 hours in one week online. This means if you are not making your online presence and reputation a priority, you are missing valuable opportunities to reach your target audience. Let’s take a look at four must-have elements to create a user-friendly website.
1. Simple Navigation
Your web design is one of the most important factors to consider when targeting San Diego residents or other local companies. You have only a few seconds to impress these potential clients and if they struggle finding the information they want, they will instantly click out of your website and look elsewhere. You should have information such as contact information displayed at the top of the page, a simple menu bar, and the right color scheme.
2. SEO-Friendly Content
When you focus on SEO-friendly content, your website ranks higher on the search engine rankings, making it easier for individuals to find you. You want to optimize your content for keywords, images, graphics, etc. You also want to create quality content rather than focus exclusively on quantity. Links can also be instrumental in helping you rank higher in the search engine results.
3. Lots of Images
When focusing on web development, San Diego companies want to make the website captivating and entertaining. Large blocks of text and boring graphics will not impress potential customers and you are less likely to generate high-quality leads. You don’t need to focus on just still images to receive this benefit either. Videos, infographics, social media posts, etc., are all important. The more versatile you can be in your content, the easier it is to capture the attention of your audience. Plus, it helps you appear more credible, which makes other businesses want to work with you and benefit from your services and products.
4. Concise Calls to Action
If you have a business, you want it to motivate others to do something. Whether you want other businesses to purchase your services or products, contact you for a consultation, follow your social media pages, subscribe to your newsletter, etc., your website should tell customers exactly what you want. You can include these calls-to-action on every page and the copy should be concise and straightforward. Your clients should never guess what you want them to do.
Whether you are trying to reach San Diego companies or those across the country, your web design will greatly impact your success. Utilize the above tips to create a user-friendly website that will attract companies and instantly impress.