Developing new marketing techniques can be a challenge. You need to continually be producing creative and innovative ideas to capture the attention of current and potential customers and clients. Email marketing is a popular technique for many San Diego companies and creates a simple way to reach the decision-makers of a company. Sending out a company newsletter is an easy technique but it must be done well to reap the rewards. Here are four tips for creating a business newsletter that your subscribers will actually want to read.
1. Use Lots of Images
Just like with your website, you need to instantly capture the attention of your readers as soon as they open the newsletter. This means that you should include a variety of images throughout your newsletter. Infographics, still images, videos, etc., are all great visuals that you can include in your newsletter and can also provide valuable information for your readers.
2. Focus on Your Subject Line
You need to create a captivating subject line that makes subscribers want to open the email. Remember that these individuals likely receive dozens of messages every day so you need to think of headlines that stick out and capture their attention. Spend ample time drafting these headlines and you may even want to develop five to 10 possible options.
3. Be Engaging
Don’t just make your newsletter all about news and boring information. You want to make them engaging and fun to read. When they are enjoyable, your readers will be more excited and anxious to open each message and you will gain more success with your campaign.
4. Don’t Forget the Call-to-Action
While you are attempting to make your newsletter fun and engaging, don’t forget the entire purpose of the message. You want to have a strong call-to-action that pushes the reader to do something. Whether you want them to order your product or services, to contact you for a consultation, to refer a friend, to enter a giveaway, etc., you need to make sure the call-to-action is clear and straightforward. Your readers should never guess what you want them to do and what the point of the newsletter should be.
The right newsletter requires a lot of thought and creativity. You can’t just write a bunch of words and push send, hoping to receive a big response. These will take some time and effort to do job the correctly. Remember who your audience is and what type of information the decision-makers of potential clients wants to hear and know. By implementing the above tips, you’ll find your newsletter is a big success.