Video is quickly becoming a popular and successful tool for reaching potential clients and customers. It allows you to easily reach a broad audience, trigger an emotion in an individual or a group of decision makers, even subtly persuade executives to purchase your services or products. However, for your video marketing campaign to be successful, San Diego companies must make incredible films. Here are a few tricks to ensure success.
Grab the Audience from the Very Beginning
The first 15 seconds are the most important. If you cannot captivate and capture the attention of your audience during that short period of time, you will lose them for the entire duration of the motion picture. You want to make a good impression, provide good quality images, and include something that makes the viewer want to continue watching — whether that is something funny, emotional, inspiring, etc.
Make it Informative
You don’t want your audience to finish watching and wonder what the film was all about. You need to ensure it is informative and portrays the message you want it to give. You also don’t want to make your audience think too hard. Make the message easy to understand.
Avoid Lengthy Videos
If a message is too long, it will lose the interest of your audience. You need to keep in mind who your audience is. If you are trying to persuade a group of executives to utilize your services, you must remember that they are busy. They don’t want to spend a large chunk of time watching a presentation. Keep the length of time in mind as you create and edit your project.
Use Quality Equipment
If you really want to make an impression, you need the right equipment to do it. While many smartphones have decent cameras, you want to use a quality camera, microphone, and even proper lighting to ensure the images are clear and crisp. Additionally, professional editing equipment is essential to help you create a professional film – not something with basic transitions and font choices.
Allow Time for Editing
You may have the right storyline and good equipment but if you rush the editing process, you may ruin the overall feel of the entire movie. Take your time as you edit. As you approach deadlines, allow yourself plenty of time to create a high-quality film. Furthermore, if you don’t know proper editing techniques, take a class and do some reading. Learning many editing tricks will help you stand out, particularly among individuals who are familiar with video marketing in San Diego.