It’s hard to get by in the digital world without some form of social media presence, and social media should be a part of your company’s overall marketing plan. So you need to create a social media marketing plan. Not sure where to start? Learn about what social media can do for you and how you can create a valuable marketing plan.
What Is a Social Media Marketing Plan?
The plan is an outline and summation of what you hope to achieve through social networks. Your marketing plan should include measurable statistics on where you are currently, where you hope to be in the future, and how and with what you plan on measuring these outcomes. This plan will also be used as a base for how successful your business is, so don’t make your goals unreachable.
Set Goals and Track Them
You can’t get anywhere if you don’t know where you’re going, which is why it’s critical to set objectives so that you can tailor your social media content. Setting goals puts you in a good position to make rapid changes when you aren’t seeing expected outcomes. If you don’t have a goal, you don’t have any point by which you can measure your success or return on investment (ROI).
These goals should tie in to your overall business strategy. For example, if your goal is to increase revenue, then your social media plan’s goal should include higher click-through rates. You should always keep your customers at the forefront of every action. After all, business doesn’t exist in a bubble.
The other component to goal setting is being able to measure and track your successes and failures. Metrics can be as simple as retweets and likes to more complex milestones such as conversion rates and leads generated.
Audit Your Current Social Media Status
Now that you have some goals in mind, it’s time to assess what you currently have in front of you. That means finding out who your followers are, what their preferred social media channels are, and how your business measures up to your competitors on social media.
No matter what your business size is, you should be able to quickly identify all of your social media accounts and who is responsible for content. This process may also help you identify which accounts should stay and which should go. If it’s not producing results and it doesn’t suit your target audience, don’t waste effort, just move on.
You can now start refining your social media accounts and focus on the ones most likely to be used by your target audience. And remember, cross-promotion across multiple channels can help improve SEO
Your San Diego business should have an ever-shifting social media marketing plan. As you achieve goals you can change them, and as new players join the game, you’re in a good place to incorporate them into your plan.