Ever since web designers and content marketers figured out that Google has an algorithm for their search engine rankings, search engine optimization has exploded in growth. This is no exception in the business to business world, as the B2B version of SEO has also taken off. But that’s not all that has found growing popularity since that time, as digital marketing has also been on the rise at the same rate. Any digital marketing company in San Diego and abroad will tell you that there are certain trends that they expect to see in the world of B2B, and these are just a few of the ones they are pointing out.
Video Over Text Content
Thanks to YouTube, Instagram videos, and Facebook videos, video advertisement and content is more popular than ever. This has finally reached the B2B marketers, and they are ready to take advantage of this fast-rising trend, especially since LinkedIn has gotten in on the game. The popular business networking website has finally added support for video ads, and so marketers are thinking of ways to engage with potential buyers through this avenue.
Hand in hand with video content, you have undoubtedly noticed the advent of live streaming over the past several years, especially on Facebook. Business to business marketing has been looking into ways to leverage this as well. Businesses can now stream seminars, certain meetings, and even just thoughts that would normally take the form of a written article, and these videos can solidify their stance as a thought leader.
Speaking of being a thought leader, digital marketers are looking for this trend to continue as well. Businesses are creating unique content that is relevant to their industry or products and using them as a marketing strategy. A prospective buyer is much more likely to stay around on a website if it is filled with meaningful content and not just plugged-in keywords and copy-and-pasted articles from Wikipedia. This practice is known as positioning a business as a “thought leader” and is quickly becoming one of the top ways to drive organic traffic in B2B interactions.
Of course, the classic paid advertisement is never going to go away, especially with social media sites showing themselves to be continuing fountains of ad revenue and generated traffic for businesses. Although this trend has been around for several years, marketers don’t expect it to go away in 2018, or any time soon, for that matter.
Keeping these trends in mind, digital marketing for your San Diego business should leverage these practices and make the most out of your B2B relationships.