Distracted viewing is now the norm for television.
In yet another sign of the growing utility of the digital ecosystem, nearly 178 million U.S. adults now regularly watch television while engaging with a digital device at the same time. This 5.1 percent year-over-year increase in distracted viewing is yet another sign of television’s diminished power to reach and engage your brand’s customers.
Not surprisingly, 92 percent of this second-screen viewing comes via a smartphone, with a far smaller percentage of consumers using a laptop or tablet. In addition, while 46 million adults will use this second screen to find information on the television show they’re watching, the majority of adults (132 million) will engage in content and activities unrelated to the show.
At Stats Digital, we seek to understand and incorporate consumer trends when building effective and efficient digital campaigns for our clients.
For more information on distracted viewing, please see the full article here.