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12 Hours and 7 Minutes of Daily Media

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It seems crazy but that’s the average American adult’s daily media consumption profile. The chief drivers of this ever-increasing time with media are multitasking (using two media at once like watching television while engaged with your tablet) and the increase in mobile non-voice time (now capturing three hours and 14 minutes of our day).

From a brand perspective, connecting with consumers has never been easier (wealth of digital targeting opportunities) or more difficult (loss of mass media, distracted viewers and too many ads).

At StatsDigital, we thrive on these changes and have the products and expertise your brand needs to win in today’s chaotic media environment.

Read the full article here.

1,000,000,000 Hours of Video A Day

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Once dismissed as the world’s best cat video site, today YouTube is a major media player with the reach and engagement once reserved for television’s biggest events. Since 2012, the site has posted a 10-fold increase in viewership — generating 1 billion hours of videos watched a day, with 400 hours of video upload every 24 hours.

Couple this with the recently announced YouTube TV and the video service is poised to reshape how and why US consumers interact with video and brand messages. At StatsDigital, we’re bullish on video and excited by these developments. Plus, we still love cat videos.

Read the reports here (subscription may be necessary):

Mobile Ubiquity

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According to eMarketer’s annual US Time Spent with Media report, in 2014 US adults were spending nearly two hours more with television than their mobile devices every day. Fast forward three years and the difference has fallen to 50 minutes. By 2019, if the projections hold,  the difference will be less than half an hour.

In five years, the long-dominant reach and engagement of television will fall to mobile; how we connect with consumers and how consumers interact with brands will never be the same.

In this world of always-on, always-relevant information delivered to the palm of your hand, how does your brand stay relevant? How do you grow sales and gain customers? At StatsDigital, we pride ourselves on delivering these answers and more.

Read the full report here.

Native is Poised to Take 50% of Digital Display Spending

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As the world of digital advertising continues to expand and consumers are bombarded with more and more ads, it’s no surprise that brands large and small are turning to non-traditional advertising to deepen their engagement and reach with customers.

So-called native advertising (basically any type of ad that’s not a traditional ad) has captured 50% of digital display dollars, reaching over $22 billion in annual spending.

Both brands and consumers can benefit in this drive to native, provided everyone follows a few a simple guidelines. First, brands should take this educational approach seriously and look to empower consumers with a good information, not just a long-form ad. Consumers also need to know where the information is coming from – authenticity is key.

At StatsDigital, we see native advertising as another great way for brands and connect with consumers, let us show how your marketing campaign can benefit.

Full article here.

Voice Assistants Are the New Frontier

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Not long ago, speaking to machines was the stuff of science fiction. But technology has once again bridged the gap between sci-fi and reality, and now more than 35 million Americans are using voice-activated assistants monthly. The explosive growth of Amazon’s Echo speaker has captured 71% of users, with Google Home capturing an 24%. Apple’s just announced HomePod ensures this communications platform will continue to grow.

For today’s marketer, voice-assisted devices provide another way to connect with consumers while simultaneously fragmenting the worlds of news, information and advertising. At StatsDigital, we seek to build comprehensive marketing solutions that connect your brand and your customer across this ever expanding media landscape.

Full article here.

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