Cord cutting isn’t a fad, it’s becoming the norm. As consumers take control of their programming through connected devices it’s becoming increasingly important for marketers to diversify their video marketing mix towards Connected TV and away traditional broadcast and cable.
What is Connected TV?
Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. It also refers to devices that use a television as a display and can connect to the internet to access content.
What type of content is available on Connected TVs and similar devices?
Most Connected TVs and related devices display content within individual applications. The user interface of many of these devices looks similar to the screen on a smartphone – offering the option to open a specific application to access different content. Stats Digital has access to over 150+ Apps including SlingTV, Watch ESPN, CBS and Fox News across TV, Desktop, Tablet and Mobile.
How do video ads appear on CTV applications?
CTV video ads are served before or during premium content on leading connected TV solutions. The video begins playing automatically with sound when the user chooses to watch a content video. Video ads are shown to viewers when they load an application on their Connected TV or Connected TV device. The experience can be equated to a pre-roll ad – the video asset can only be 0:15 or 0:30 seconds and it interrupts the user before content they have chosen to view.