As online video consumption continues to grow at a rapid rate and consumers migrate away from traditional TV it’s imperative advertisers diversify their video strategies to maximize their marketing impact.
Through programmatic targeting we’re able to deliver your message to the right users across all screens and online platforms. Our team of experienced video marketers will develop a custom video strategy to achieve your campaign goals.
What is Programmatic Video?
Programmatic video is advertising that occurs before, during and/or after a video is played on the internet. The benefit of programmatic video versus traditional video ad buying is that it uses real-time data to get your video ad in front of the right customer at the right time.
Programmatic video has grown partly because technology now allows nearly every Internet user to stream high quality video. This means that more people are watching video online, with some even choosing to “cut the cord” entirely and get all of their video and TV online. To keep up advertisers have been consistently switching their TV dollars to digital, which has been driving up the demand.
Overall, programmatic video is a powerful channel for marketers to reach their target audience effectively. There are many advantages to purchasing video programmatically and they revolve around efficiency. Unlike traditional TV buys, programmatic offers the ability to reach your target audience based on their real-time intent signals. These signals can be overlaid with general demographic profiles of target audiences and efficiently drive the audience through the conversion funnel.
Allows advertisers to reach their consumers, who are identified by demographic characteristics such age, gender, income, ethnicity, and more.
Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer, empowering advertisers to reach interested consumers based on age, gender, household income, number of children, interests and in-market status.
Targets an individual based on a subject of particular interest to them, displaying ads on sites related specifically to the content the individual is viewing on a webpage
Delivers customized video ads to an audience in a specific geographic location, enabling advertisers to target by country, state, DMA, city and even ZIP code
Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer empowering advertisers to reach interested consumers based on age, gender, household income, number of children, interests and in-market status