The proliferation of social media has created unprecedented ways for businesses to interact with a potentially worldwide customer base. Not only are these interactions more personal and engaging, but an opportunity for expression and self-knowledge, inspiring positive social interactions through personal branding and efficient information proliferation. Here is a list of a few important ways social media marketing is bringing businesses and customers in San Diego together:
1. Branding & Personality
One of the most fascinating aspects of social media is the great deal of importance placed on how personality is outwardly represented to the public. Just as most people will attempt to represent themselves through funny, engaging posts and eye-catching images, so too can businesses create valuable interactions that help to define a strong brand. Good visual content provokes strong reactions that provide both entertainment value and sustained interest.
2. Increased Accessibility
It is estimated that social media users spend approximately two hours per day browsing online. Often times these people are researching desired products and services. For businesses offering such things, one advantage of social media is the display of local business information, from address and contact information to community reviews, blog posts, and much more. The ease of access to information that is easily shared is unprecedented. Increased information shareability is most notable as businesses can receive more direct traffic and thus visibility to the customer basis.
Widespread public reviews on social media have the very significant consequence of holding businesses accountable for providing high-quality products and top-notch service. Those successful in doing so receive a direct reward through positive social media interaction such as likes and shares. Popular entities can gain the trust of a practically limitless customer base. This being said, the opposite is also true for businesses with less than perfect performance.
Increased access to information means that it is much easier for customers to find the highest-rated business and ignore all other options. Increased visibility and transparency means the stakes are high, which is good for customers and businesses doing the best job possible.
4. Targeted Advertisements
One of the most exciting developments in social media marketing is the rise of targeted advertisements, offering social media users immediate access to goods and services of their own specified interest. Whereas before customers would be forced to actively seek out these products, businesses are now able to approach the customer in a convenient and non-intrusive manner. This is particularly useful for new businesses looking to gain traction in a certain field, giving them the ability to effortlessly advertise their products to the right people. This business tool is still in development, indicating an exciting future for business-customer relations on social media.