Good content does not always equate to high visibility on the internet. Popular search engines strive to connect users with their topics of interest according to very specific guidelines.
Search engine optimization provides useful techniques for increasing hits and reaching the maximum audience possible.
Digital marketing is a field that is constantly evolving; between Google’s mysterious algorithms and the barrage of disinformation found online, it is easy to forget the simple practices content creators should employ as a baseline. With this in mind, here are some simple methods to align web content with search engines guidelines and expand internet presence:
1. Optimize Keyword Structure
Keyword research is still the precedent for building an internal content marketing campaign. Topics linked together by keywords will unify site content towards the blog’s overall objectives. Keywords also serve as a bridge between the user’s intentions and related content – without them, it is difficult to know who is visiting a page and why.
An easy approach to employing this strategy is to focus on informational phrases, such as question phrases beginning with what, when, where, why, or how, or actionable phrases often searched for, such as top “tips” and “hacks” for improving a certain system. Optimizing other site elements, such as headers, URLs, and meta tags are other simple SEO tricks used by many businesses in San Diego.
2. Consistent Internal Links
Internal linking is another important web tool that is often forgotten or not properly instantiated. The multiple uses of internal linking include: smooth user navigation, defining site architecture and most relevant pages to search engines, increasing traffic on deeper links, and providing indexes related to keywords. Within a blog post, three to five internal links will distribute authority and increase overall traffic. Since the home page will often be the most authoritative, it is important to limit the amount of links to the home page and instead strengthen the foundation by connecting deeper pages to those more visible.
3. High Quality Page Copy
While search engine optimization puts heavy emphasis on technical algorithms, it is of utmost importance that a page’s writing be clear and concise. This is obvious, considering the page is destined for readers and not just search engines. Building awareness around a certain need helps attract attention, with actionable tips and valuable informational content that is useful to readers. Quality content helps immensely to build a brand ethos, establishing authority and high internet traffic in whatever niche.
4. Optimized Images & Videos
Unoptimized file formats for image and video often lead to longer load times that deteriorate SEO performance. On-site images work best formatted as JPG files, and vector images as PNG files. Small video files with optimized descriptions and targeted keywords represent highly valuable content. According to a survey by HubSpot, 43 percent of consumers want to see more visuals from content marketers. Engaging, easily accessible media is one of the best ways to build the online empire inspiring content creators dream of.