There are so many platforms where online marketing can be done, which makes it very complicated and tricky. However, it is not impossible to stay on top of the online marketing scene. One thing you can focus on and beef up is your email marketing strategy. When done right, email is one of the best sources of leads that do not require a huge amount of effort.
To amp up your strategy, here are some helpful hacks.
1. Build the database of subscribers
Never stop growing your list of subscribers. No matter how long it already is, do not stop adding the email addresses of potential clients. It is not that difficult to do anyway. To keep growing your list of subscribers, you can implement a subscription form on your website and offer valuable content for free in exchange of them subscribing to your site. You can put it on the home page or any other page where it does not take the focus on essential content. If necessary, gather leads from local sources especially if your business available only in a certain place. For example, if you only serve San Diego then build your email marketing database from people who live there or around that city.
2. Have meaningful conversations
No one wants to receive emails that are irrelevant or meaningless to them. These emails end up in the trash, and if your emails frequently end up there then you can be flagged as an unimportant contact, which will lead to your emails being screened and directly sent to spam. You do not want that. To avoid that from happening and to encourage readers to respond, it is important to have meaningful conversations. This can be done by having an eye-catching title so the receivers will start reading your email. Then, have a unique voice about the things that you are talking about. Make sure that you speak with authority to gain the trust of the receiver. Moreover, you can implement targeted content instead of just blasting the same content to everyone. Make it personal and humanize the interaction because readers respond better when they feel they are communicating with another person instead of a robot or an automated element.
3. Be extra careful not to end up in the spam folder
As mentioned before, if your emails are often deleted or flagged as spam, there will come a time that any email coming from you will be instantly sent to the spam folder without the receiver manually doing so or noticing it. Some of the useful tips to avoid getting flagged as spam is using proper spelling and grammar, using good HTML format for the emails, and not using all caps and too many exclamation points in your subject. Although every spam filter is different, these things are a good start to avoid getting flagged as spam.
4. All emails sent should be flawless
After writing an email, proofread it. Make sure that there are no typos, incorrect spellings, grammatical errors, or other mistakes. Every email that you send should be perfect.