Domain authority is one of the many elements that influence SEO. The metric was developed by Moz and is used to measure the trustworthiness of a website. A site is ranked on a 0–100 scale and the higher it rates, the better it features on SERPs. The pages and links on a site dictate its authority. This metric determines how well a site ranks in the results. Luckily, domain authority is not fixed, meaning that a business can work to improve it. A company can hire experts in search engine optimization in San Diego to help boost its domain authority, which is achieved through various means.
The easiest approach to building up DA and improving a site’s ranking is to provide superior standard content. Marketers have been singing “content is king” for years and the tune hasn’t changed for a good reason. Consumers are always in need of valuable information to help with their decision making. It is why people go through buying guides and how-to posts before purchasing items. Informative articles are the foundation of any authoritative website. Removing duplicate content, avoiding keyword stuffing, and staying relevant are some tactics that go a long way toward building quality material.
Strong Internal Linking
Lack of internal links can result in a serious disconnect on a website that may affect the DA negatively. Search engines like Google crawl web pages and link them from one to the other. Internal linking makes it easier for those spiders to find elements of a website. It also reduces bounce rates by allowing visitors to find the information they need without too much trouble. The less the bounce rate, the longer a user stays on a page. A business should ensure that the pages being used for internal linking contain similar content. Well-executed internal linking increases page authority, which contributes positively to DA.
High-authority and Fresh Backlinks
Apart from the links to different pages of the site, a business platform should have backlinks, which are the links from other sources. For instance, a news site can have a link back to a local business. The problem is that some website owners settle for poor quality backlinks that end up hurting domain authority. Sharing content on social networks is one effective strategy of generating healthy backlinks. The more users share a post, the faster it gets links. Site owners can also guest post on other platforms in exchange for referral links. Another tactic is to offer to fix another website’s broken links in exchange for a mention.
It may take a while for a website to improve its domain authority, which is why professional assistance is always advisable. A company can get SEO marketers in San Diego and work together to increase SERP ranking by building domain authority.