While 93 percent of U.S. adults over the age of 18 still listen to terrestrial radio at least once a week, there are signs that radio will soon face a wave of digital disruption. The nation’s largest radio broadcasters – iHeart Media and Cumulus – have each filed for bankruptcy protection as new in-car and in-home technologies have become more prevalent and easier to use.
Moreover, teen listening is down 50 percent over a 10-year period. According to Larry Miller, director of the music business program at NYU Steinhardt, “Generation Z, which is projected to account for 40 percent of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment.”
So how does today’s marketing professional navigate these new waters and incorporate new technologies such as digital audio streams and podcasts into their media mix? Let Stats Digital guide your efforts with a media campaign that targets your audience and fulfills your goals.