Electronic mail remains one of the most effective ways to promote a brand. It provides an opportunity to tailor content to a specific audience. A company can promote its brand successfully through electronic mail, and part of that is using calls to action appropriately. An enterprise may have the best strategy for email marketing in San Diego, but if it doesn’t use CTAs correctly, it all goes to waste. A call to action directs the reader on what to do—click here, call now, and contact us, among others. It is bold, persuasive, and noticeable. Coming up with CTAs for promotional mail is an art in itself, which marketers and their clients must make the most out of.
Keep It Simple
The team doing the emailing should focus on keeping CTAs as simple as possible. In a bid to develop unique content, some brands end up over-complicating their calls to action. It is not to say that CTAs should be bland. Marketers must work on ways of blending simplicity with creativity. Readers shouldn’t have to think too hard to try and figure out what a promotional mail is saying. It is more useful to have a few powerful words that give a concise directive.
Don’t Stuff Them
Another mistake that some enterprises make when sending content to their customers is to have too many CTAs. One should remember that every call to action is a decision that the reader has to make whether it’s clicking on a link or calling a customer representative. The more CTAs, the more decisions that the audience is tasked with. A person who is faced with multiple choices may end up not making any at all. It is more effective to have a single CTA, which a customer will respond to than have three that will all be ignored.
CTA Should Not Be in Images
Having a call to action within an image is creative and when used on a website, it becomes effective. However, the same does not happen with electronic mail. Hiding a CTA in an image can make it hard for the reader to see it or even recognize what it’s asking. Text is more efficient because it is straightforward. Calls to action should be placed in an area where they are easy to see. Most marketers pick the top of the page so that a subscriber doesn’t have to scroll the entire text to find it.
Calls to action are necessary for electronic communication to boost the engagement from subscribers. It is the way that a brand makes a connection with the customer. For this reason, they have to be structured to have the best results possible. An enterprise can achieve this by working with professionals in email marketing in San Diego.