As the world of digital advertising continues to expand and consumers are bombarded with more and more ads, it’s no surprise that brands large and small are turning to non-traditional advertising to deepen their engagement and reach with customers.
So-called native advertising (basically any type of ad that’s not a traditional ad) has captured 50% of digital display dollars, reaching over $22 billion in annual spending.
Both brands and consumers can benefit in this drive to native, provided everyone follows a few a simple guidelines. First, brands should take this educational approach seriously and look to empower consumers with a good information, not just a long-form ad. Consumers also need to know where the information is coming from – authenticity is key.
At StatsDigital, we see native advertising as another great way for brands and connect with consumers, let us show how your marketing campaign can benefit.