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What Is Quality Score and How Does it Affect PPC?

So you're a San Diego company trying to get started with pay-per-click marketing (PPC). PPC is a model of Internet advertising wherein the advertiser pays a fee each time the ad is clicked. Think of it as a fast track way of gaining customers. There are a lot of factors that go into PPC marketing, and one of the major ones is ... Read More

Video Marketing Tips That Can Transform Your Business

When it comes to SEO, San Diego businesses know how important it is for their company website. However, many are not aware how important this strategy is when it comes to their social media profiles. Knowing how to use this technique on social media will make it much easier to ensure that you are getting the traffic you need for optimal exposure of ... Read More

What Does the Pareto Principle Mean for Marketing?

Italian economist Vilfredo Pareto, in his research, discovered that approximately 80 percent of the land in his nation was owned by only a few—about 20 percent. In further pursuit of this discovery, he determined that land ownership followed this same pattern in other countries and regions. This became what is known as the Pareto principle ... Read More

What You Need to Know about Backlinks

In the world of search engine optimization (SEO), there are many moving pieces that can help move your site higher in organic search rankings. These pieces can be the words on your pages or even links to and from your website. What's known as a backlink is created when another website links to yours ... Read More

How to Keep Up to Date with Web Design

It seems like the world is developing faster than we can keep up with, and web design is no exception. Developers find it hard to keep up with rapidly changing trends, and it's a challenge for some designers to know exactly how ... Read More

How to Generate Blog Topics in Seconds

Search engine optimization (SEO) helps produce an increase in quality and quantity of web traffic to your site through organic search engine results. How do you do this? One way is to develop a blog to generate a large amount of relevant content for your business. It may seem easy at first, but after that first push of blog ideas ... Read More

Highly Effective Digital Marketing Strategies

In the modern world, there's no realistic marketing plan that doesn't include digital. Businesses and consumers spend the bulk of their time online, and it's up to you to figure out how to observe their behavior and reach out to them. However, it's tough to know where to start or how to fine-tune ... Read More

The Basics of Search Engine Marketing

SEO, or search engine optimization, uses organic search terms to help generate a higher number of visitors by appearing higher in search ranking. SEO is considered a component of search engine marketing and creates traffic through earned, unpaid listings. Search engine marketing, also known as SEM, is a highly effective way to grow your business. There are thousands of competitors out there so it's critical to reach out via ... Read More

Marketing Strategies for Small Business

As a small business owner, you may wear many different hats. You're the head of the company, which often means you might be in charge of things like bookkeeping and marketing. No matter what type of business you run, from a clothing boutique to a café, you can successfully market your business without putting ... Read More

Construct a Social Media Marketing Plan That Works

It's hard to get by in the digital world without some form of social media presence, and social media should be a part of your company's overall marketing plan. So you need to create a social media marketing plan. Not sure where to start? Learn about what social media can do for you and how you can create a ... Read More