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Strategies for Effective Internet Marketing

With internet marketing, San Diego companies are able to enhance their marketing efforts and take them to a digital platform. With technology being so crucial to marketing and advertising today, it is imperative that businesses utilize this technique. There are a number of strategies that you can try and you want to know about some of the most common. This allows you to choose the ones that will work best for ... Read More

Why Video Needs to be a Part of Your Next Marketing Campaign

With video marketing, San Diego business owners can tap into a whole new arena of marketing to get their business in front of their target audience. Knowing about the advantages of this technique will let you see why it is important to incorporate it. It is important to incorporate it properly so that your business gets the most out of implementing ... Read More

Why Your Company Should Consider PPC Advertising

When it comes to PPC, San Diego businesses have been benefitting from it for several years. With pay per click marketing, San Diego companies have a chance to reach a broader base and enhance their overall visibility. Even though technology has certainly introduced more marketing methods that you can also try, this is one of the older methods that is just as effective today as it was when it was ... Read More

What Is Quality Score and How Does it Affect PPC?

So you're a San Diego company trying to get started with pay-per-click marketing (PPC). PPC is a model of Internet advertising wherein the advertiser pays a fee each time the ad is clicked. Think of it as a fast track way of gaining customers. There are a lot of factors that go into PPC marketing, and one of the major ones is ... Read More

Video Marketing Tips That Can Transform Your Business

When it comes to SEO, San Diego businesses know how important it is for their company website. However, many are not aware how important this strategy is when it comes to their social media profiles. Knowing how to use this technique on social media will make it much easier to ensure that you are getting the traffic you need for optimal exposure of ... Read More

What Does the Pareto Principle Mean for Marketing?

Italian economist Vilfredo Pareto, in his research, discovered that approximately 80 percent of the land in his nation was owned by only a few—about 20 percent. In further pursuit of this discovery, he determined that land ownership followed this same pattern in other countries and regions. This became what is known as the Pareto principle ... Read More

What You Need to Know about Backlinks

In the world of search engine optimization (SEO), there are many moving pieces that can help move your site higher in organic search rankings. These pieces can be the words on your pages or even links to and from your website. What's known as a backlink is created when another website links to yours ... Read More

How to Keep Up to Date with Web Design

It seems like the world is developing faster than we can keep up with, and web design is no exception. Developers find it hard to keep up with rapidly changing trends, and it's a challenge for some designers to know exactly how ... Read More

How to Generate Blog Topics in Seconds

Search engine optimization (SEO) helps produce an increase in quality and quantity of web traffic to your site through organic search engine results. How do you do this? One way is to develop a blog to generate a large amount of relevant content for your business. It may seem easy at first, but after that first push of blog ideas ... Read More

Highly Effective Digital Marketing Strategies

In the modern world, there's no realistic marketing plan that doesn't include digital. Businesses and consumers spend the bulk of their time online, and it's up to you to figure out how to observe their behavior and reach out to them. However, it's tough to know where to start or how to fine-tune ... Read More