In the past, building online presence on social media was easy. As long as you produced more content and posted regularly on your social media account, then you could easily beat any competitor. However, with a lot of algorithm changes here and there, building social media presence and retaining it is a lot more challenging. It can no longer be just about churning the most content. As the social media landscape evolves, more and more companies are tapping experts. The strategies are becoming complex. So, here is a quick checklist to guide you in your social media marketing efforts in San Diego.
1. Know your audience
To know how to market, you need to get to know your audience. Be familiar with what they like and what they don’t. By understanding your audience, you will know how to turn them into leads and then into customers. Take note that starting in a small location rather than going worldwide immediately can help a lot in building an online presence. So, if you operate in San Diego, try to start in that city then expand later.
2. Determine the most valuable metrics
Online presence is measured in a lot of ways. By knowing the most valuable metrics for your business, it is a lot easier to create a campaign that can target the right audience. Although metrics such as a number of followers and number of reactions on a post are good places to start, it doesn’t end there. Other metrics you may want to take a look at include reach (the number of people who saw your post), clicks (the number of people who clicked on links and were brought into your website or other landing page), engagement (the number of people who are interacting on your post), and hashtag performance (the number of people who are using your hashtags). You may also want to take a look at organic and paid traffic. Furthermore, you should also try to link all these metrics to your conversion rate.
3. Be familiar with the competition
Before diving in the battlefield, you should be familiar with your competition. Analyze their content and the strategies they are doing that are making them successful. This doesn’t mean you have to steal their ideas; this will just help you prepare your own strategies. The easiest way to research about your competition is through a quick Google search. Investigate the keywords they use and see how you can leverage on those.
4. Create valuable content
Create content relevant to your brand that provides value to your audience. It is best to talk to the right audience rather than explore the unknown demographics without a plan, which is why it is important to establish your audience first. Then, make your content relevant to them as well. If they see your content is irrelevant, it is easy to click the unfollow button, and you don’t want that.