At Stats Digital, we emphasize SEM, programmtic, video and other methods to bring people to your website. But we know driving traffic is only part of the equation. You need to have a site that converts those visitors into profitable sales.
What is conversion optimization?
When people come to your site, there should be a specific goal in mind for their visit, whether it’s to buy a product, pay for a service, provide an email address or sign up for a waitlist.
Attracting traffic isn’t enough. You need to convert that traffic into customers.
Conversion optimization is simply utilizing the right tools and methods to transform passive visitors to active users.
It’s more than words
At Stats Digital, we use robust analytics and customized reporting to help understand your market and ensure that visitors to your site are directed to the page where they’ll have the highest chance of converting. Our conversion experts will analyze a range of options to determine what works best for your business and your goals. It may be as simple as the choosing the right button color for a call to action or as thorough as replacing stock photographs with images of your company and its employees.
Testing, testing, and more testing
Every industry is different. Every company is unique. What might work with some customers won’t work with others.
That is why testing is such a critical part of our conversion optimization service. We’re always looking for ways to improve and refine your program so that visitors don’t leave your site until they are customers. We won’t let good traffic go to waste.