Doing the easy things for search engine optimization or SEO can help improve your website’s standing a few notches from before. You may have properly used your niche keywords, optimized the content on your website, and implemented an XML sitemap. However, it seems that you still cannot surpass the competition. You may be thinking of doing a complete website overhaul but that will take a lot of time and money. If that is not an option but you want to implement a few more things to help further improve your website’s search engine standing, here are a few simple tips that even a newbie can do.
Most of these tips are simple to implement and will not take a lot of resources to do so. Let’s begin.
1. Use smaller images
One of the most common blunders among websites is the use of large images. When people upload content on the website, they usually do not consider the file size of the images. They simply transfer them from the device they took the photos from and upload them directly. Little do they know that they hurt the website’s ranking and this eats up a lot of storage space as well. Moreover, large images load more slowly, which can affect audience behavior.
Keep in mind that the website is available online. There is no need for high-resolution images unlike for print media. Therefore, it is important to resize the images and make them smaller. Ideally, a 600 dpi image will do. Resizing images may be an additional step before uploading them on the website but doing this can significantly help in optimizing it and in saving storage space.
2. Check that other pages are not linked to a missing page
There is a way to check if there are other pages that link to a 404 on your website. Using Google’s Search Console, you can see 404 pages on your website and check if there are other pages linked to it. If you find pages linked to a 404 page, fix it immediately because this can reduce your link authority. If you fix it then that is a quick solution to gain more traffic to your website.
3. Create a forum on your website to find keywords before your competitors do
Forums are a gold mine for valuable keywords. It is recommended that you have a forum page on your website where your readers can interact. Simply monitor the conversations to find valuable keywords before your competitors find them. If you notice a recurring inquiry or topic on the forum then that is a good sign to use those keywords to produce content for the website. For instance, if there is a recurring question about San Diego then it is best to create SEO content about that city. Doing this will help your website rank higher on search engines and will make your website in a position of authority.