The two main ingredients of a good website is a compelling design and a collection of value-adding content. A stylish website can easily catch the attention of the audience while the value they see on the content that is provided is what will keep them coming back for more. However, the success of a website goes beyond these two elements. So, here are some simple web design tips to make a site stand out.
1. Keep the homepage simple
A clutter-free homepage is an attractive feature on a website. People rarely read everything handed to them. Most of the time, they just scan the site while picking out important sentences or phrases. For instance, if they want to know what is happening in San Diego, they better find that keyword on the homepage or they will turn away quickly, so better implement this on the web design. With this behavior of the audience, it is beneficial if the website can appeal to the emotions rather than having a lot of stuff going on at the same time. If the homepage has only the important things that will entice the reader to stay, it will be easier for them to evaluate what is going on and decide that they want to keep reading. Moreover, a minimalist homepage is cleaner to look at and easier to build on the back end. Even with basic knowledge from a web development school in San Diego, a developer can build a simple homepage that grabs attention.
2. Have hierarchy in the design
It is easier for the readers to absorb what is on the website if there is some form of hierarchy being followed. The content on the site should be presented in a clear manner. If the content appears messy, the readers may have a tough time digesting it and they will choose to simply leave. Hence, it is best to present it in a form that is easy to digest through clear hierarchy. This way, they will simply follow what is on the site and then they just keep coming back for more. One of the strongest design elements that show hierarchy is the use of strips. This allows presentation of content into a clear and more digestible way.
3. Make it mobile friendly
Keep in mind that virtually everyone visiting the website is using their mobile phones or tablet PCs. Therefore, it is better that the design of the website is suitable for smaller screens. If possible, have two versions of the website—a desktop version and a mobile version. Through this, the website can cater to both types of audience. Make sure to check all aspects of the design and that everything works including all buttons and user actions to provide the best mobile experience.
4. Make sure the website is easy to navigate
An outstanding design means nothing if the website is difficult to navigate. So, make sure that the use of the website is very intuitive. Put buttons where they are expected to be. Add drop-down menus as needed. Remember that a website with stellar navigation aids in having great search engine index and provides amazing user experience.