No business can survive anymore without a strong and consistent social media base across a variety of platforms. Choosing between Twitter and Instagram sometimes means choosing between two consumers, clients, or new business contacts. When in doubt, most businesses are doubling up on postings to ensure they cover every base.
Unfortunately, all that posting adds up to time, hours, and expenses, and tracking results in-house can be difficult. A social media manager may be great at creative posts, but he may not understand how to quantify how much business his constant clicking is creating for the office.
Social media marketing is the new service du jour for many of the growing tech companies in San Diego. The new home of advertising and cutting-edge content development, the city’s many tech and SEO firms are providing businesses with successful new approaches to social media as part of a broad digital marketing plan.
Grow a Community of Followers
Creating followers sounds cultish, but for both consumer marketing and B2B contacts, it is more important than ever to have an online fan base. Followers provide the most valuable form of any advertising — so called “word of mouth” content.
Reaching new markets begins with a small following, but has the capacity to grow in exponential leaps and bounds. Share a post with ten followers, who in turn share with ten more, and so on. Before long, a million people are posting comments. The more shared posts, the lower the cost per exposure of a social media marketing campaign.
In addition to direct exposures, social media marketing creates valuable B2B connections and networks. When companies cross-promote products, have cooperative marketing agreements, and support each other, it results in growth and profits for both virtual partners.
Finally, an online community is a reliable outlet for events like new product launches, business updates, and personnel changes. A social media post serves as a press release to the public and other businesses announcing significant milestones and accomplishments. Never before has “tooting your own horn” been as profitable as it is with social media’s presence in digital marketing.
Likes Are Good for Business
Liking something in the modern age of social media communication carries added value for businesses. Every like and comment on social media is a product testimonial that can influence thousands of other business partners. When other businesses notice user comments, they can discover new partnerships and products; and when businesses and their customers like each other back and forth, it spurs development, growth, sales, and success.