For businesses that rely on their online presence to drive traffic, sales, and profit, web design is a critical service. When it comes time to promote products and professional services, the details of web development can be vital to success.
The last thing a business wants to be known for is outdated designs, last-year’s trends, and content that cannot capture the attention of any search engine. As in any business market, web development changes quickly, especially in tech-centric San Diego. Having and depending on the right creative and technical team can be the biggest boost to a business’s image and with image come recognition and customers.
For any small business seeking a fresh new presence for 2018, there are several considerations to take into account. Before undertaking a virtual storefront renovation, forward thinking business owners and managers need to understand the changing landscape.
Design Trends Can Affect Business
Not every page is suited to each individual business. Templates, stock designs, and one-size-fits-all web development plans are inexpensive, but rarely accomplish a business’s goals. Therefore, when discussing new designs, owners and managers must have at least a basic tech-savvy understanding of their online presence, pages, and design needs.
1. Pay attention to the Three ‘C’s: curls, contrast, and comfort. For businesses that want to grow, the easier their site is to read, the more likely they might land a crucial sale or client. When speaking with a web developer about basic design tactics, online content managers should be wary of certain design specifications:
- Cut the CURLS and avoid any kind of serif fonts and especially those with curly protrusions and flourishes.
- Ensure readability by increasing the CONTRAST between the font and the background.
- Use a font size large enough for most visitors’ COMFORT level and one that they can see clearly without squinting.
2. When contemplating a design structure, navigation is key to a site’s success. If consumers cannot figure out menus or find the information they are looking for quickly, they are likely to be “one-click and done” visitors. The same way a brick-and-mortar business considers the floor plan and product placement, virtual businesses must interpret the same considerations into their sites.
3. Make it mobile. Fewer consumers rely on large screens than ever before. For every business, success goes far beyond a mere online presence. Today’s market demands that content be able to travel from Paris, Texas, to Paris, France on any device.
Follow the Rules, but Don’t Be Afraid to Break Them
The most successful businesses are the outliers – the ones that recognize the laws of economics and rules of marketing, but break or stretch them creatively. For web design from San Diego to New York, the key for any business is to be unique and to work with a web development expert that can turn vision into virtuality.