Few places in the country are as focused on search engine optimization as San Diego. The home of the latest digital marketing boom, tech firms are flocking to the downtown area to carve out their place in what some industry analysts are calling the “New Madison Avenue.”
Part of the boom in the city is the push to create fresh and creative content styles that appeal to increasingly diverse and user-intent driven search algorithms. While the rest of the nation is merely trying to keep up with the Joneses, San Diego SEO and content developers are trying to keep pace with the Googles.
Highly guarded and updated more frequently than a smartphone app, the algorithms that drive the world’s best search engines are complex proprietary programs that dictate the landscape of the digital world. In the world of digital marketing, understanding the algorithms can provide an edge for clients. Nowhere are they grasping search engine optimization math and coding more than in San Diego.
Making the Content Unique
More than ever, the focus is on making individual site content unique. As close to AI as anything developed, current search engine algorithms are learning to parse searches beyond mere keywords. In the past few years, the trend has been shifting toward user intent.
It is somewhat scary for some business owners to think that they have to predict what their clients are thinking in order to fill their site with meaningful content. That’s why more owners and managers are turning to SEO content experts to develop and maintain unique and effective content that reaches more B2B contacts and consumers alike.
Unique content demands the marriage of creative writing styles with tech-influenced analytics. Google and other search engines have become too intelligent to be fooled by keyword loading and stale repetitive seeding. They are looking at larger pieces of text and word order and choice to determine user intent in conducting a search.
In the end, user intent can change the results of a search. Instead of keyword-driven results, the engines are using more complex data analysis to return almost mind-reading results. Teams of SEO developers in San Diego are working tirelessly to create content that appeals to these hungry new monsters of the web.
Knowing “Write” from Wrong
With smarter search engines, comes the need for more intelligent writing styles. One trend is for increased natural language inclusion — the kind of wording that engines may be keyed to evaluate — for better results. Less technical, more natural language requires a combination of creativity, language education, and tech skills. As the algorithms get tougher, search engine optimization companies in San Diego will be turning to increasingly skilled writers fluent in Googlespeak.