While it’s no surprise that streaming services have gone from boutique to mainstream in just a few years, a longer-term view demonstrates just how revolutionary the platform is. According to the 12th Annual Digital Media Trends Survey from Deloitte, the percentage of U.S. households now subscribing to a streaming service (such as Netflix, Hulu or Amazon Prime) jumped 450 percent between 2009 and 2017. These adoption rates coupled with the proliferation of streaming services (with more than 200 now available) have placed pressure on both traditional television and professional marketers, and raised a host of questions.
- Is traditional television still a viable media channel?
- How can I reach consumers via OTT/streaming services?
- How can I track attribution and efficiencies?
- The professionals at Stats Digital are here to provide both answers and solutions.
You can read the executive summary of the Deloitte report here: https://www2.deloitte.com/insights/us/en/industry/technology/digital-media-trends-consumption-habits-survey.html