One of the fastest growing areas of online marketing is video marketing. As a platform, video is consumer friendly, cost effective, and successful. Language is strong and images are powerful, but video is king among today’s quick-to-click consumers.
From individual customers to business-to-business clients, website visitors make a choice about whether to stay or go in the first few blinks of an eye. Most people take less time to consider a web page or business than they do to sneeze. In a highly competitive market, an increasing number of companies are turning to video for key product placement and digital media campaigns.
At the heart of the video marketing drive, San Diego is home to many of the tech firms that specialize in digital marketing and internet advertising. They are developing new content, delivery, and data tracking metrics that accentuate the value of adding video to any business’s online presence package.
The Value of Video
Beyond traditional email marketing, social media campaigns, and SEO-driven content, video marketing captures elements of each. It delivers a product to consumers and businesses that is convenient and effective.
There are many reasons for businesses to include video marketing as a part of their online presence:
- Promote brand recall – people remember video and that is important for any business. Most consumers can recall an ad they’ve seen in the past month, demonstrating that video creates a memorable impact.
- Video translates well to all devices – everyone has seen that webpage that will not load on a smartphone or is too small to read. Video does not suffer the negative effects of cross device translation and is a stable platform to rely on.
- Go viral – the media that goes viral most often is video. From cute puppies to spectacular fails, consumers spread video like wildfire. A business does not have to embarrass itself with comic videos, but creative video can burn up the web, too.
Video has the ability to reach more users and potential clients and business partners than any other format. In addition, it can be a cost effective addition to an existing internet marketing campaign.
Tech companies such as those taking over San Diego are developing new video marketing models and products that increase visibility and reach more people, adding to an already high value platform.
Take the Next Step
There is no need for a business to rent a studio to create high-quality video products for its internet-marketing package. Creating a successful and engaging video marketing campaign can be accomplished easily. In the end, strengthening brand recognition, reaching clients and partners, and having an increased online presence are worth the cost of production for any video marketing.