The all-encompassing search engines used by online consumers can, depending on the approach, represent either a great opportunity for businesses to reach their desired audience, or a sea of information so large that ineffective marketing campaigns sink to the bottom. Simple, seemingly innocuous search engine optimization mistakes can lead to decreased exposure and overall revenue for businesses everywhere, including in San Diego.
Many content marketers and bloggers struggle to achieve organic traffic and sustain search engine rankings due to an inability to adapt to the new ways of optimizing web pages. A basic understanding and search engine optimization implementation is essential for businesses in San Diego to keep up with the information age.
Fortunately, search engines provide highly motivated and targeted site users. For example, if someone searches “best hockey pants online” the likelihood of converting site visits to real customers is quite high. Here is a list of 5 common mistakes that businesses make in generating attention through search engines:
1. Using the right keywords
While broad-reaching head keywords such as “politics” may acquire a higher volume of web traffic, long-tail keywords generate 70% of internet traffic. This traffic is also more likely to convert into successful interactions and business profits. Moreover, optimizing for too many keywords will result in lower overall ratings for pages related to the most relevant keywords. This will also result in a higher bounce rate, because search engine users who land on the web page are more likely to leave without doing anything the business would like.
2. Confusing Pay-per-click with SEO
Sometimes it can be difficult to tell the difference between paid advertisements and organic search engine results. This can be frustrating and discouraging for businesses attempting to increase search engine rankings. Also, this can confuse internet users searching for the best product, who will click on the top result not because the business has earned this merit but because they have spent money to place that search result at the top. Businesses can bid on brand terms through search engines, in order to prevent competitors from taking advantage of users’ faulty assumptions.
3. Expecting immediate SEO results for a new site
No matter how smart the search engine optimization plan, it takes a significant amount of time to develop real SEO results. Modern engines focus on long-term results, providing an optimum experience for the user on the other end. Thus, it is important for businesses investing in this marketing tool to be patient and allow their online presence to develop over time. Creating data-driven content and legitimate promotion is the best focus for new businesses that have recently implemented an SEO marketing plan.