It’s no secret that we’ve reached mobile ubiquity. More than 83 percent of U.S. adults now own a smartphone – a figure that rises to 95 percent among adults under the age of 50 (Scarborough). The seamless connection to news, information, entertainment and shopping afforded by these devices has made them an indispensable part of our daily lives.
Time spent with smartphones has been steadily growing – from two hours and 12 minutes in 2013 to more than three and a half hours in 2018. The concurrent decline in time spent with television has brought the two platforms closer than ever to parity in terms of time investment.
While consumers see a host of benefits from having the world at one’s fingertips, today’s marketer faces the challenge of ongoing media fragmentation, divided consumer attention and an increasingly difficult path toward efficient connections with consumers. Stats Digital was founded on the dual promise of better understanding today’s media landscape and building custom solutions for our clients. When the world presents marketing challenges, we find solutions.
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