The ever-changing internet landscape has evolved dramatically with the advent of social media, targeted advertisements, and numerous other tools. These ubiquitous devices are shaped by two main forces: current available technologies and the people interacting with them.
Most web design firms in San Diego will agree that staying at the technological forefront is of utmost importance to providing the best service and keep up with the shifting platform. What follows is a comprehensive list of the game-changing web design tools internet users can expect to see in the new year.
1. Expressive Layouts
One of the main changes coming to light is the way people view web design’s role in businesses. A simple, efficient, and intuitive layout can be the very thing that defines a business. With increasing online competition, ease of access to information and products is a top priority.
Minimalist pages and big, bold type are two superficial yet effective trends that are getting more and more businesses noticed this year. On the more technical side, new tools such as flexbox and CSS grid will allow designers to customize layouts unique to the application. No longer are web pages confined to the strict rectangular array of old-school CSS. Rather, irregular structures provide new tools for engaging the user, and creating beautiful websites.
2. Scalable Vector Graphics
Scalable vector graphics (SVGs) offer web development personnel in San Diego many advantages to traditional image formats such as PNG, JPG, or GIF. The name says it all: instead of being pixel or raster-based, SVGs are comprised of vectors. These vectors are mathematical descriptions of an object’s shape. Thus, the resulting image format is resolution-independent and will look great on any screen, no matter the size or shape. Moreover, SVGs do not require HTTP protocol requests that dramatically slow down web page loading times. Lastly, these images are easily animated, making them a flexible tool for simple, eye-catching web design.
3. Content personalization, delivery, and conversion
Effective content-delivery requires a certain importance be placed on delivering this content to the right person at the right time. Content personalization is an extremely hot topic that is still being heavily researched. The current standard either requires user-inputted preferences or relies on algorithmic data similar to Facebook’s modus operandi. However, leading-edge applications such as Fubiz or Redshift are making strides towards a more efficient and non-intrusive system, offering users seamless, personalized information at the click of a button.
4. Virtual Reality Online
The increasing popularity of virtual reality units such as Oculus Rift is likely to have a large impact on the web-scape of 2018. Web sites are now able to engage with visitors on a much deeper, experiential level. Applications are seemingly endless, from media dissemination to product viewing to personal relations.While internet browsers are currently not optimized to support such activity, projects such as WebVR are finding success in bringing virtual reality to the web, offering what may be the most personal experience available online.