Not long ago, speaking to machines was the stuff of science fiction. But technology has once again bridged the gap between sci-fi and reality, and now more than 35 million Americans are using voice-activated assistants monthly. The explosive growth of Amazon’s Echo speaker has captured 71% of users, with Google Home capturing an 24%. Apple’s just announced HomePod ensures this communications platform will continue to grow.
For today’s marketer, voice-assisted devices provide another way to connect with consumers while simultaneously fragmenting the worlds of news, information and advertising. At StatsDigital, we seek to build comprehensive marketing solutions that connect your brand and your customer across this ever expanding media landscape.