Social media marketing for San Diego companies can be a challenge. There are many aspects you must consider when working on various social platforms and algorithms and trends are changing at a constant rate. However, when this form of marketing is done correctly, it can lead to big results for your company. It can expand your audience, engage customers, generate leads, and even close deals all due to some smart decisions and plenty of effort. If you want to find success, here are five things you should consider.
Don’t just stick to one certain platform because that is what you are familiar with and what you may understand. Be willing to reach individuals on various channels and platforms. While many companies and potential clients have profiles on numerous channels, they tend to gravitate toward one or the other. By being versatile, you can reach a unique audience at a faster rate.
When it comes to your own profiles, you must be active. You want to create engagement and activity on your pages, which can come in the form of likes, shares, comments, replies, retweets, etc. To make this happen, you need to continually post content on your pages. This can be various mediums such as articles, images, video, etc. However, you must also avoid oversharing. Too much content shared on a single page in a short period of time can quickly cause you to lose followers.
Understand the Demographics of the Network
Do your research and learn about each platform. Learn about the main demographics for each to help you create and share content specific to that age group or gender. For example, Facebook is the largest platform with billions of active users. There is a wide age group of users but more than 80% of young adults have a Facebook page. This means it is particularly useful to target millennials and young adults. Furthermore, less than 10% of individuals over the age of 65 have an account and are active on Twitter. This means if you have an older audience, Twitter may not the platform you want to spend all your time utilizing.
Post content that will make others want to comment and share your content. You can offer incentives such as giveaways or discounts for potential customers. Ask questions, post content that others may have strong opinions about, etc. You don’t want to create extremely controversial pages, but you should be creative with the content you post and make others want to share and comment on your posts. Additionally, you must keep in mind the relevancy of your posts. If you want activity, you must post content that your followers will care about.