Video has become mainstream. When you are online, especially when you are on any social media sites, video has become an extremely popular medium. Video is now the most common content that internet users consume. For instance, if you are in San Diego, you even sometimes see recommended videos locally. Hence, brands invest in video to make themselves known, to increase their exposure, and to ensure that they retain their audience. In San Diego, they use many video marketing tools and techniques in creating new and improved video content every time. As a brand, you should stay on top of the game by knowing what the trends are. You should know how a video can go viral. For 2018, here are the top video marketing trends.
1. According to Facebook, it will be “video first”
“Video first” is a concept defined by Facebook. It means that internet users will not only want to watch videos, they will also want to create them. It is believed that a time will come when internet users will communicate through video instead of text messaging. Therefore, Facebook prepares for this by making its social media platform video-friendly. It has rolled out many features that put video first. One of the most notable is its roll out of Facebook Live.
2. Live streaming
Close to 15% of the videos online come from live streaming or live video. This trend is taking off especially with the availability of Facebook Live. Brands also leverage on this trend to market themselves. Aside from being effective, live streaming is cheaper to produce, feels more authentic so it is more attractive to the viewers, and increases the quality of views.
3. Square videos
Since video is also popular on Instagram, which is known for its square-shaped images (although it can cater to rectangular content now), square videos are also increasing in popularity. Moreover, since most internet users watch on their phones, it is preferred to have square videos since they don’t usually flip their phones into the horizontal orientation. In some cases, vertical videos are popular, but since square videos can cater to either orientation, more brands use them.
4. 360 videos
Since people have their phones all the time and creating a video is as easy as just pressing a button, everyone has the power to record a video any time. Therefore, it has become ingrained in almost any part of their lives and it has become the primary way their experiences are shared online. To add more reality to its look and feel, now, 360 videos can be recorded and share. They are more immersive and they make the viewers feels like they are experiencing the same thing as the one who created the video.