When crafting successful marketing strategies, it is imperative you know and understand the difference between business-to-business (B2B) or business-to-consumer (B2C) marketing. Each has its own benefits and its own set of challenges and whether you are looking for digital marketing or a SEO company in San Diego to help you with your marketing, it is important you understand the difference.
B2B marketing is when you focus and target your marketing approach on a business, not a consumer. This type of marketing can be challenging as you must address and focus on all the decision-makers in the company, not just one person. Additionally, this type of marketing requires ample time and research on your end. You must be willing to learn as much about the company as possible such as its history, services, products, revenue, how using your products and services will benefit them, etc.
One of the challenges of B2B marketing is it takes on an entirely different approach than B2C marketing. When targeting a consumer, you can make a sale based on creativity and emotion. However, when focusing on businesses, you are often working with numerous decision-makers so emotion can’t be your main card to close deals. Instead, you must streamline the process and use logical marketing campaigns. You must make it simple for your leads to access information that will help them make an informed decision quickly.
B2C marketing is when you target an individual. This type of marketing allows for a little more creativity. It allows you to play on the emotions and characteristics of a single person, instead of trying to win over a large group of individuals. In many instances, you don’t have to plan large, lengthy marketing messages. In fact, many individuals won’t listen or read your entire message if it takes a considerable length of time. When targeting the consumer, you need to include a fast phrase, tagline, or small thought that resonates with the audience, makes them want your products and services, and helps them remember you.
When creating B2C strategies, your campaigns are about results and benefits. How is this going to benefit the consumer’s life? What type of results will it offer when solving a certain problem? Whereas, with B2B marketing, it may be more about the process, how it can streamline productivity, how it can help the company as a whole — not just on a personal level.
As you work to improve your entire marketing strategy, it is imperative you keep in mind your audience. Once you lose focus of who you are trying to reach, that’s when your entire campaign will fall apart.