Why Video Needs to be a Part of Your Next Marketing Campaign

March 27, 2019 By Stats Digital

With video marketing, San Diego business owners can tap into a whole new arena of marketing to get their business in front of their target audience. Knowing about the advantages of this technique will let you see why it is important to incorporate it. It is important to incorporate it properly so that your business gets the most out of implementing this into your plan.

Increase Sales and Conversion

Video marketing can help you to earn a lot of cash. For example, if you do a video product review of something you are selling and put it on the landing page of your website, this could increase conversions by up to 80 percent. However, the video needs to be high in quality, properly edited and using the right SEO so that you get the response that you need.

You might also increase sales with videos on your website. For example, demonstrate how a product works with a video. When people can see something in action, they are more likely to want to buy it.

Build Trust With Your Customers

While videos can be edited, for the most part when you are showing something in a video, people are seeing exactly how it works and what it looks like. Those watching will also pay attention to tone of voice, word choice and body language to ensure that you are genuine. This is a great way to build trust with your customers and it is just another way to engage.

Search Engines Love Videos

You want to get as much traffic to your website as possible since this will increase sales. When you have videos, this helps to increase how much time people are spending on your website. Search engines consider the time spent on your site as part of their SEO algorithm. When you have at least one video on your site, your chances of showing up on the first page of Google are estimated to be 53 times higher.

Appeal to Mobile Users

Those viewing your website from a mobile device tend to love to see videos. This means that you can appeal to these readers and work to broaden your target audience. Since millions of people view the internet on mobile devices now, it is important to give these readers what they want.

You can see why video marketing in San Diego is so important for your business. If you are not familiar with this technique and want to make sure that you do it right, you might consult with an SEO company. They can evaluate your strategy and make sure that your plans are on point and able to give you the results that you desire.